Producing high quality merchandising products has always been part of our business model. From toys and games to apparel, home furnishing, homeware to biscuits, we sell affordable products for consumers of all ages who embrace our brands. Our in-house product development and sourcing teams work closely with our national and international merchandising and licensing teams. In addition to sourcing and manufacturing our own-label products through our Hong Kong company, we ensure that a high level of quality control is maintained across all our merchandise and licensed lines – thanks to our global partnership with Intertek.

We equally focus on our animated CGI series “Maya the Bee”, “Vic the Viking” and “Heidi”, as well as on “Bumba”, “K3” and “Plop” (our top brands in the Benelux) and new properties such as “Campus 12”, “Nachtwacht” and “Baba Yega”.